The Mad About The House Design Store was born from the realisation that there is such a thing as too much choice when buying things for our homes.

After all, most of us just want a good lamp, or a nice rug – but not to spend hours trawling through pages of generic or poorly made products looking for it. When I first started the Mad About The House website, and began consulting on interior design, I’d regularly receive exasperated emails from overwhelmed readers, along the lines of: “I’ve got 3,000 images on my Pinterest board and I just went in to find a sofa…”

Design Store is, well, designed to be different. I’ve aimed to take that overwhelm out of online shopping for homewares by limiting the number of listings for each product category to a maximum of 50 – five pages, with no more than 10 products on each. You can flick through that in minutes. And if you do find a product you like, just click through to buy it directly from the maker or merchant. It’s that simple.

For ease of navigation, I’ve organised everything by room in the first instance – but there are also my “edits” of key product categories that may be relevant to more than one place in the home – lamps, rugs, or tables, for instance. My ambition is that this should be a perfectly curated online department store for homewares in the 21st Century, with all the best things readily accessible, and something for every budget; there’s a special selection of items for £150 or less.

After more than 20 years writing about interiors (and 12 of them running the UK’s No 1 ranked interior design blog) I reckon I know what defines a good piece. But equally I know that just showing you pictures isn’t enough. Have I chosen something because it’s beautiful? Or because it’s practical, durable, or sustainable? Whether it’s a classic that will hold its value, or a cutting-edge creation to bring the wow factor, I’ll explain why it earned its place – an editorial dimension that makes Design Store unique to Mad About The House.

In case you’re wondering, although I only ever recommend products I genuinely love (a cornerstone of Mad About The House since it was founded in 2012), Design Store works on a standard affiliate model, which means that I might receive a small commission if you buy something. (A more detailed explanation of this mechanism, with all the attendant fine-print is below.)

You’ll find plenty of tips and hacks right here in Design Store, but for more content, the homepage also links straight to my newsletter and archive (https://katewatsonsmyth.substack.com) where there’s extensive advice and insight on a wide range of interiors topics, from choosing paint colours to formulating a lighting scheme and planning renovations. Don’t forget that there are now four Mad About The House books available, too (LINK TO AMAZON)

I hope you’ll enjoy shopping for your home in the Mad About The House Design Store – and that I can help you find just the thing you’re looking for.

Kate Watson-Smyth

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Affiliate Disclosure

This Affiliate Compensation Disclosure is provided by Mad About The House Design Store (“Design Store” or “we” or “our”), and applies to www.madaboutthehouse.com, including, without limitation, both mobile and online versions of our websites (collectively, referred to herein as the “Site”), and is provided for the purpose of disclosing Mad About The House Design Store’s financial relationship with our Affiliates.

This Affiliate Compensation Disclosure has been posted on the Site or has otherwise been linked to in a post or article since Mad About The House Design Store sells and thus receives monetary and other forms of compensation from Affiliates for various partnerships, insertion orders and promotional campaigns that we feature on the Site. Thus, there is a paid connection between each Service mentioned, reviewed or recommended on this Site and the Affiliate (i.e., the owner of that third-party product or service). If you ultimately decide to purchase a product or service mentioned on the Site, Mad About The House Design Store may receive additional compensation from that purchase from the Affiliate. Every effort has been made by Mad About The House Design Store to provide true and accurate statements in regards to any and all products or services mentioned, reviewed or recommended on this Site.

Further, the Site uses an affiliate service called Skimlinks which means we may earn revenue if you buy a product after clicking a link to a retailer on our site, if you want to learn more about Skimlinks, just visit Skimlinks.com.

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